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What should I consider when creating a new NFT collection?
What should I consider when creating a new NFT collection?
Updated over a week ago

Great NFTs and collections can come in a variety of forms, and there's no one-size-fits-all approach! But there seem to be a few commonalities across popular drops and collections.


First and foremost, the artwork must be interesting. Think of ways you can add detail and thoughtfulness to your artwork. The more unique, the more collectors will likely be interested.

Additional value can be created from showcasing your artist—NFT fans love to help emerging artists and contribute to their success.

Make sure to add a detailed description and graphics to your collection so that potential collectors know what you’re all about!

Consider the origins of your artwork. Is your collection inspired by another collection? You may want to review our copymint policy. If you’re looking to build a bigger “brand” with your NFT collection, you may want to ensure you have rights to the intellectual property.

Supply & Pricing

While value and pricing are subjective, if you are a creator it can be helpful to consider how many NFTs you’ll offer, and what the price point should be. Think about the size of your existing community, and how much they might be willing to spend on this NFT.

Selling your NFTs in exciting ways, either through Drops or auctions, can generate engagement and excitement about your collection.


OpenSea supports a number of different blockchains, each with their own dynamic and community. For more information about each one, you can visit our Learn Center. Gas fees can vary by chain, which impacts the costs to deploy smart contracts, mint NFTs, and buy or sell them. It may benefit your project to think through which chain is right for your collection.

Physical or Digital World Utility

How can your NFT offer utility beyond simply owning the NFT? This can include things like events for collectors, member-only chats, airdrops, physical items, discounted pricing on future drops, and collaborations with other creators.

Social Media & Marketing

Marketing your project on social media can be key to generating some early engagement. Connect with other artists and web3 collectors on platforms like Twitter, Instagram, Discord, and Telegram. Be sure to link to your social media accounts from your collection page, too.

Whenever you’re on a third-party site, it’s important to be cautious of phishing attempts.

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