Great NFTs can come in a variety of forms but there are a few commonalities across our best drops. You can read more here about creating interesting artwork, adding unlockable content, and general tips and tricks to boost your popularity and market your NFTs.
Artwork
First and foremost, the artwork must be interesting. Think of ways you can add detail and thoughtfulness to your artwork. The more unique, the more collectors will likely be interested.
Additional value can be created from showcasing your artist—NFT fans love to help emerging artists and love to contribute to their success.
Unlockable Content
NFTs should create utility for owners, and unlockable content can be part of that. We recommend including digital experiences that can persist between ownership.
It's also important to think about your secondary market. Other ideas include physical items (tickets, signed memorabilia) but these usually can't carry forward to future owners.
General Tips & Tricks
Some popular collections do the following:
- Start with a small number of items that are priced fairly.
- Run auctions starting at 0 ETH. You can set a reserve price if necessary.
- Add social media links, a detailed description, and a banner to their collections.
- Market their projects on social media to generate some early engagement.
